How to Use Australian ASIC Data for B2B Prospecting

ASIC: Australia's Companies House Equivalent

The Australian Securities and Investments Commission (ASIC) maintains the Australian Business Register — a database of every company, business name, and corporate entity registered in Australia. ASIC's register covers over 3 million active companies, with tens of thousands of new registrations each month.

What the ASIC Register Contains

Key fields: company name, ACN (9-digit identifier), company type (proprietary limited, public company, etc.), state of registration, company status, registration date, and ABN (where available).

The Australian Market Opportunity

Australia is a strong market for B2B services but is often underserved by prospecting data. Unlike the UK and US, the Australian market has fewer well-established list vendors — meaning the signal-to-noise ratio is higher for data-driven outreach.

New Formation Strategy

Companies incorporated in the last 60–90 days are actively setting up operations. They need accounting software, insurance, legal advice, banking — everything. Reaching them in this window, before they have established supplier relationships, is the key advantage of using formation data.