Data-Driven Territories Based on Real Company Density
Most territory designs are inherited, not designed. Government company registration data lets you count the actual number of target companies in any geography — and build territories based on real market potential.
How it works
1. Count target companies by geography
Filter the full company registry by your ICP's SIC codes and status = active. Aggregate by postcode, county, or metropolitan area to get company density maps.
2. Define territories by market potential
Instead of drawing geographic lines, balance territories by number of target companies. Territory A with 800 prospects and Territory B with 810 is far more equitable than a line down the M1.
3. Identify underserved markets
Compare your current customer distribution against total available companies by geography. The gaps show where you are not covering your addressable market.
4. Run quarterly territory reviews
New company formations change the density map every month. Quarterly reviews against fresh data keep your territories calibrated and reveal fast-growing markets early.
Data sources used
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